Terms of Service

Effective Date: November 30, 2025

1. Agreement to Terms

These Terms of Service ("Terms") constitute a legally binding agreement between you ("Customer," "you," or "your") and 10-DLC Registry Platform ("Company," "we," "us," or "our") governing your access to and use of the 10-DLC Registry Platform (the "Service"). By creating an account, accessing the Service, or using any part of the Service, you acknowledge that you have read, understood, and agree to be bound by these Terms.

IF YOU DO NOT AGREE TO THESE TERMS, YOU MUST NOT ACCESS OR USE THE SERVICE.

2. Service Description

The 10-DLC Registry Platform is a Software-as-a-Service (SaaS) solution that facilitates the registration, management, and compliance of 10-Digit Long Code (10-DLC) messaging campaigns. We act as an intermediary between you and The Campaign Registry (TCR) and mobile carriers, streamlining the registration process for Application-to-Person (A2P) messaging.

2.1 Services Provided

  • Brand registration and verification
  • Campaign registration and management
  • 10-DLC compliance verification
  • Document management and secure storage
  • API integration for automated workflows
  • Compliance monitoring and notifications
  • Analytics and reporting dashboards

2.2 Third-Party Dependencies

The Service relies on third-party providers including The Campaign Registry (TCR), TNID.com, and mobile carriers. We are not responsible for the availability, performance, decisions, or policies of these third parties. Registration approvals, rejections, and compliance requirements are determined by these external entities.

3. Account Registration and Security

3.1 Eligibility

You must be at least 18 years of age and have the legal authority to enter into binding contracts to use the Service. If you are registering on behalf of a business entity, you represent and warrant that you have the authority to bind that entity to these Terms.

3.2 Account Information

You agree to provide accurate, current, and complete information during registration and to update such information to maintain its accuracy. You are solely responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account.

3.3 Account Security

You must immediately notify us of any unauthorized use of your account or any other breach of security. We strongly recommend enabling two-factor authentication (2FA) for enhanced account security. You acknowledge that we are not liable for any loss or damage arising from your failure to maintain account security.

3.4 One Account Per Entity

Each business entity may maintain only one account unless explicitly authorized by us in writing. Creating multiple accounts to circumvent restrictions, limits, or billing is strictly prohibited.

4. Acceptable Use Policy

Your use of the Service is subject to our Acceptable Use Policy (AUP), which is incorporated into these Terms by reference. You agree not to use the Service for any unlawful, harmful, or prohibited purpose.

4.1 Prohibited Activities

You expressly agree NOT to:

  • Violate any applicable laws, regulations, or third-party rights
  • Send spam, unsolicited messages, or engage in phishing
  • Transmit malware, viruses, or harmful code
  • Engage in fraud, deception, or misrepresentation
  • Violate TCPA, CAN-SPAM, GDPR, or other privacy/marketing laws
  • Impersonate any person or entity
  • Interfere with or disrupt the Service or servers
  • Attempt to gain unauthorized access to any systems
  • Reverse engineer, decompile, or disassemble the Service
  • Use the Service to harm minors in any way
  • Sell, resell, or sublicense access to the Service without authorization

4.2 Compliance with Laws

You are solely responsible for ensuring that your use of the Service and your messaging campaigns comply with all applicable federal, state, local, and international laws, including but not limited to:

  • Telephone Consumer Protection Act (TCPA)
  • CAN-SPAM Act
  • General Data Protection Regulation (GDPR)
  • California Consumer Privacy Act (CCPA)
  • Canada's Anti-Spam Legislation (CASL)
  • Cellular Telecommunications Industry Association (CTIA) Guidelines
  • All mobile carrier-specific policies and requirements

5. Fees, Payment, and Billing

5.1 Service Fees

You agree to pay all fees associated with your use of the Service according to the pricing plan you selected. Fees are charged for brand registrations, campaign registrations, monthly service fees, and any additional services you purchase. Current pricing is available on our website and may be updated upon notice.

5.2 Third-Party Fees

In addition to our service fees, you are responsible for all third-party fees, including but not limited to TCR registration fees, carrier fees, and vetting fees. These fees are set by third parties and may change without notice.

5.3 Payment Terms

Payment is due immediately upon invoice issuance unless otherwise specified. We accept payment via credit card, debit card, and ACH transfer through our payment processor. You authorize us to charge your payment method on file for all fees incurred.

5.4 Late Payment

Late payments may result in service suspension or termination. We reserve the right to charge interest on overdue amounts at the rate of 1.5% per month (18% annually) or the maximum rate permitted by law, whichever is less.

5.5 No Refunds

All fees paid are non-refundable, including registration fees paid to third parties. If your brand or campaign registration is rejected by TCR or carriers, you are not entitled to a refund of registration fees, as these fees compensate for processing, vetting, and administrative costs.

5.6 Price Changes

We reserve the right to modify our pricing at any time. We will provide at least 30 days' notice of any price increases. Continued use of the Service after the effective date constitutes acceptance of the new pricing.

6. Data and Privacy

Your privacy is important to us. Our Privacy Policy, which is incorporated into these Terms, describes how we collect, use, and protect your information. By using the Service, you consent to our collection and use of your data as described in the Privacy Policy.

6.1 Your Data

You retain all rights to your data submitted through the Service. You grant us a worldwide, non-exclusive, royalty-free license to use, process, and transmit your data solely for the purpose of providing the Service and complying with legal obligations.

6.2 Data Security

We implement industry-standard security measures to protect your data. However, no system is completely secure. You acknowledge that you provide data at your own risk.

7. Intellectual Property Rights

7.1 Our Property

The Service, including all software, designs, text, graphics, logos, and other content, is owned by us or our licensors and is protected by copyright, trademark, and other intellectual property laws. You may not copy, modify, distribute, sell, or lease any part of the Service without our express written permission.

7.2 Limited License

We grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Service for your internal business purposes in accordance with these Terms.

7.3 Feedback

If you provide us with feedback, suggestions, or ideas about the Service, you grant us an unrestricted, perpetual, irrevocable, royalty-free right to use, modify, and incorporate such feedback without compensation or attribution.

8. Warranties and Disclaimers

8.1 Your Warranties

You represent and warrant that:

  • All information you provide is accurate and complete
  • You have all necessary rights and permissions to use the Service
  • Your use of the Service complies with all applicable laws
  • You will not use the Service for unlawful or harmful purposes

8.2 Service Disclaimer

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, OR COURSE OF PERFORMANCE.

We do not warrant that the Service will be uninterrupted, error-free, secure, or free from viruses or other harmful components. We do not guarantee that your brand or campaign registrations will be approved by TCR or carriers.

8.3 No Guarantee of Approval

WE DO NOT GUARANTEE APPROVAL OF ANY BRAND OR CAMPAIGN REGISTRATION. Approval decisions are made solely by The Campaign Registry, carriers, and their designated agents. We have no control over approval outcomes and are not liable for rejections, delays, or modifications required.

9. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT SHALL WE BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, RESULTING FROM:

  • Your access to or use of (or inability to access or use) the Service
  • Any conduct or content of any third party on the Service
  • Unauthorized access, use, or alteration of your data
  • Rejection or modification of brand or campaign registrations
  • Service interruptions, errors, or security breaches
  • Any other matter relating to the Service

OUR TOTAL LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE AMOUNT YOU PAID US IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR ONE HUNDRED DOLLARS ($100), WHICHEVER IS GREATER.

10. Indemnification

You agree to indemnify, defend, and hold harmless 10-DLC Registry Platform, its affiliates, officers, directors, employees, agents, and licensors from and against any and all claims, liabilities, damages, losses, costs, expenses, or fees (including reasonable attorneys' fees) arising from:

  • Your violation of these Terms
  • Your violation of any law or regulation
  • Your violation of any third-party rights
  • Your use or misuse of the Service
  • Your messaging campaigns or content
  • Any false, inaccurate, or misleading information you provide

11. Term and Termination

11.1 Term

These Terms commence on the date you first access the Service and continue until terminated by either party.

11.2 Termination by You

You may terminate your account at any time by contacting our support team. Termination does not relieve you of obligations to pay any outstanding fees.

11.3 Termination by Us

We may suspend or terminate your account immediately without notice if:

  • You violate these Terms or our Acceptable Use Policy
  • You fail to pay fees when due
  • Your use of the Service poses a security or legal risk
  • We are required to do so by law or court order
  • We cease offering the Service

11.4 Effect of Termination

Upon termination, your right to use the Service ceases immediately. We may delete your data after a reasonable period. Provisions that by their nature should survive termination shall survive, including ownership, warranty disclaimers, indemnification, and limitations of liability.

12. Dispute Resolution and Arbitration

12.1 Informal Resolution

Before filing a claim, you agree to contact us and attempt to resolve the dispute informally by emailing support@10-dlc.com. We will attempt to resolve the dispute informally within 60 days.

12.2 Binding Arbitration

If we cannot resolve the dispute informally, any dispute arising out of or relating to these Terms or the Service shall be resolved through binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules. The arbitration shall be conducted in English in the State of Delaware.

12.3 Class Action Waiver

YOU AND WE AGREE THAT EACH PARTY MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING.

13. General Provisions

13.1 Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of Delaware, without regard to its conflict of law provisions.

13.2 Changes to Terms

We reserve the right to modify these Terms at any time. We will provide notice of material changes by email or through the Service at least 30 days before the effective date. Your continued use of the Service after changes become effective constitutes acceptance of the modified Terms.

13.3 Severability

If any provision of these Terms is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary, and the remaining provisions shall remain in full force and effect.

13.4 Entire Agreement

These Terms, together with the Privacy Policy, Acceptable Use Policy, and any other legal notices published by us, constitute the entire agreement between you and us concerning the Service.

13.5 No Waiver

Our failure to enforce any right or provision of these Terms will not be deemed a waiver of such right or provision.

13.6 Assignment

You may not assign or transfer these Terms or your rights hereunder without our prior written consent. We may assign these Terms without restriction.

14. Contact Information

If you have any questions about these Terms, please contact us:

10-DLC Registry Platform

Email: legal@10-dlc.com

Support: support@10-dlc.com

Address: [Your Business Address]

BY CREATING AN ACCOUNT OR USING THE SERVICE, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE BOUND BY THESE TERMS OF SERVICE.